BrandIndex Voices
To accompany the launch of its new AI powered surveying tool, YouGov put its trust in the fantastic guys over at New Leaf Video, and by extension, in me. To showcase the power of BrandIndex Voices, we used film to show the perspective of both marketing executives and the different people that would be part of the market research, and motion graphics supported the story by demonstrating both the scale and the specificity of the tool with each user.
On one hand, the main stories. Four characters with distinct personalities and perspectives, all getting a customized treatment from BrandIndex Voices, brought to life through a dynamic chat window, that automatically adapted to any conversation we fed into it.
The same concept that made the chat work was adaptad and reproduced at scale, to demonstrate the power of BrandIndex voices. Combined with particles and clever expressions, we created the more striking visuals of the piece.
And of course, we can't forget about basic, good old 2D motion graphics and screen compositing.
This piece really had it all.
CREDITS
Creative direction by Oliver Burton
Animation by Ignacio Vega